Map of Social-Cultural Dakwah Communications (Da'i) and Audience (Mad'u) in Padang City

This study aims to describe the map of da'wah in city Padang, focusing on studies religious groups. In addition, research explores patterns interaction and communication between da'i mad'u Padang. The location was carried out at four points, namely Districts Koto Tangah, Nanggalo, South Bungus Teluk Kabung. conducted with a qualitative approach. Data collection techniques were obtained through observation, interviews, documentation. Key informants consisted preachers, leaders, community (mad'u). findings show that groups spread over sub-districts, such as Muhammadiyah, NU, Perti. other groups, Padang Selatan, Tablighi Jamaat several Tarekat found. pattern relations sub-districts is form organizations, egalitarian or neutral. While two shows friendly, mutually promoting, neutral attitude. implications are providing information guidance for communicators analyzing socio-cultural conditions group designing messages programs can drive social change.